Huawei-e& Use Case Experience at GITEX Global 2024
Huawei in association with e& showcases future and emerging technologies at GITEX - the Middle East region's top technology show. We delivered exceptionally well crafted use cases in highly engaging interactive activations. The first use case focused on Remote Collaboration supported by AR/VR and the second use case focused on Intelligent Personalized Experiences that allow mobile device users to get additional network speeds and greater performance on demand.
- Client
- Huawei-e&
- Category
- AR/VR/AI Activation
- Services delivered
- Design, Production, AV, AI Activation
- Location
- Dubai, UAE
The Remote Collaboration use case showcased how AR/VR led intelligent scanning and detection systems can help industrial workers and engineers intelligently diagnose issues, find answers and connect with engineering and technical teams at different geographies for problem solving. This fully functional activation perfectly demonstrated the use case with actual industrial models, and real world problem solving scenarios. The second use case Intelligent Personalized Experiences featured a highly interactive multiplayer gaming setup where visitors could actively get a boost in their network speed when they need it most, helping them beat poor connectivity, lag and lower bandwidth availability in high traffic areas.
Delivered by Bluamoeba, a 360° brand marketing and activation agency based in Dubai with an office in Riyadh.