Services / Brand activations
Brand experiences people step into.
Mall pop-ups, storefront takeovers, interactive tech demos, building projections and one-off hero installations, designed for footfall on the day and content long after it.
- Exhibitions & activations
- 200+
- Formats
- Pop-ups · Tech demos · Projections
- Markets
- UAE · KSA · Kuwait
- In the region since
- 2011
What we deliver.
One idea, built into a space people walk through, try and share.
- 01
Mall activations & pop-ups
Themed retail spaces, storefronts and sampling zones.
- 02
Interactive experiences
AR, VR and AI-led demos and use-case experience centres.
- 03
Special projects
Drone shows, landmark projections and hero exhibits.
- 04
Content capture
Photo, video and social-ready assets from every activation.
Recent activations.
All projects →
What really sets them apart is their fantastic ability in bridging key ideas from conceptual ideas to real on-ground experiences with great attention to details.
How an activation comes together.
- Start
Brief
Campaign, audience, locations and dates.
- Design
Idea
The concept and how people interact with it.
- Design
Design
Space, graphics, tech and approvals.
- Build
Build
Fabrication and installation on site.
- Live
Live
Staffing, sampling and content capture.
Questions we get
What is a brand activation?
An activation turns a campaign into something people experience in person, such as a mall pop-up, a storefront takeover, a product demo or an interactive installation, so they remember the brand and share it.
Do mall activations need approvals in Dubai?
Yes. Malls have their own approval process for designs, installation and timings, and some promotional activities also need a permit from Dubai's Department of Economy and Tourism. We build these approvals into the timeline.
How do you measure the success of an activation?
We agree the measures before launch, such as footfall, dwell time, sign-ups or leads, samples given and social reach, and report against them afterwards.
Can an activation include AR, VR or AI?
Yes. For the Huawei-e& experience at GITEX Global we built AR, VR and AI-led demos of emerging technology.
Can an activation run in several countries?
Yes. We deliver across the GCC; SHEIN Summer Bloom, for example, ran in Kuwait.
Do you capture content during the activation?
Yes. Photography, video and social-ready assets are captured so the activation keeps working online after it closes.
Have a season to activate?
Tell us the campaign, city and dates.
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