Services / Brand strategy & campaigns
A brand story that holds together everywhere.
We help new brands find their position and established brands refresh theirs, then carry that story through every campaign, channel and event.
- Global brands
- 70+
- Campaigns delivered
- 3,500+
- Focus
- B2B · Technology · Retail
- In the region since
- 2011
What we deliver.
Strategy, identity and creative in one team, so the idea in the brand book is the idea on the stand, the screen and the feed.
- 01
Strategy & positioning
Audiences, pillars, messaging and market fit.
- 02
Identity & guidelines
Logo, packaging, visual system and brand books.
- 03
Rebranding
Refreshing established brands without losing what works.
- 04
Integrated campaigns
B2B, B2C and ABM creative, copy, design, animation and 3D.
Bluamoeba played a pivotal role in creating Sunoida's new brand identity, which has been highly successful in strengthening our presence and positioning in the market.
How a brand comes together.
- Start
Discover
Market, audience and competitor review.
- Strategy
Define
Positioning, pillars and messaging.
- Create
Design
Identity system and key visuals.
- Launch
Roll out
Guidelines, campaigns and launch.
Questions we get
What does a brand strategy include?
Market and audience understanding, positioning, brand pillars, messaging and tone of voice, and the identity system that brings them to life.
Do you design logos, packaging and brand guidelines?
Yes. Logo and identity design, packaging and full brand guidelines are part of our brand work.
How long does a rebrand take?
It depends on the scope, from a refresh of an existing identity to a full repositioning and rollout across every touchpoint. We agree the phases and timeline with you at the start.
Do you work with B2B and technology brands?
Yes. Many of our long-term clients are technology and industrial brands such as Huawei, Emerson, H3C and Honeywell.
Can you run a campaign without a full rebrand?
Yes. We work from your existing guidelines.
Can you carry the brand into events and exhibitions?
Yes. Because we also design stands, events and activations, the brand is applied consistently from the guidelines to the show floor.
Starting or refreshing a brand?
Tell us where the brand is today and where it needs to go.
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