SHEIN Summer Bloom 2025
SHEIN Summer Bloom took over a mall space in Kuwait with a garden-themed pop-up. Fashion, beauty, children’s and home collections each had a place within the custom designed blue and floral setting helping create a hugely attractive brand experience for visitors and customers alike.
- Client
- SHEIN
- Category
- Mall Activations
- Services delivered
- Design, Production, Videography, Photography, Activation
- Location
- Kuwait
We conceptualized and created the brand experience in a manner that would allow for a space that could be entered and viewed from several directions. Our team designed and produced the design concept, branding, graphics, product bays, lighting and customer touchpoints, and the entire installation on site. Photography and video captured the finished pop-up and the way shoppers used it.
Delivered by Bluamoeba, a 360° brand marketing and activation agency based in Dubai with an office in Riyadh.