Services / Events & product launches

Launches and events people remember.

We plan and produce product launches, leadership summits, partner conferences and VVIP evenings for global brands, from Museum of the Future to the dunes of Liwa.

Huawei Pura 90s Series launch at the Museum of the Future, Dubai
Huawei Pura 90s · Museum of the Future · Dubai
Events delivered
500+
Virtual & hybrid
75+
Recent cities
Dubai · Abu Dhabi · Baku · Kuwait
In the region since
2011

What we deliver.

Concept, venue, stage, AV, guest experience and the content that keeps the event working after the night ends.

  1. 01

    Product launches

    Reveal moments, hands-on product zones, media and influencer programmes.

  2. 02

    Conferences & summits

    Stage design, speaker management, LED and AV, breakouts and networking.

  3. 03

    VVIP & hospitality

    Gala dinners and destination evenings for invited guests.

  4. 04

    Roadshows & off-sites

    Multi-city and international events.

  5. 05

    Event content

    Photography, videography, drone and same-day highlight edits.

Recent events.

All projects →

From planning to execution, their team understood the brief, responded quickly and paid close attention to every detail. The entire experience was seamless, and the event was delivered to a high standard.

Musab HassanDirector of Marketing & Communications, Autel IMEA FZCO

How an event comes together.

  1. Start

    Brief

    Audience, message, date and guest count.

  2. Plan

    Concept

    Theme, venue options and guest journey.

  3. Build

    Production

    Stage, set, AV, run of show and suppliers.

  4. Ready

    Rehearsal

    Technical run-through and cue checks.

  5. Live

    Event day

    Show calling, guest management and coverage.

  6. Wrap

    Content

    Highlight films and photography.

Questions we get

What kinds of events do you organise?

Product launches, leadership summits, partner and dealer conferences, VVIP evenings, roadshows and tech carnivals, from Museum of the Future in Dubai to Liwa in Abu Dhabi and Baku in Azerbaijan.

How far in advance should we plan a product launch?

As early as you can. Signature venues book up well ahead, and staging, AV and content all need production time. Share your launch window and we will tell you what is realistic.

Do we need a permit for a corporate event in Dubai?

It depends on the event. Public or ticketed events and some activities need a permit from Dubai's Department of Economy and Tourism, while private corporate events at licensed venues often follow the venue's own process. We check the requirements for your event and venue during planning.

Can you help us choose a venue?

Yes. We propose venues that fit the guest count, the message and the reveal you have in mind, then handle the site visits and technical checks.

Do you provide staging, AV and lighting?

Yes. Stage and set design, LED screens, sound, lighting and show calling are part of what we deliver, together with photography, videography and highlight films.

Do you run virtual and hybrid events?

Yes. We have hosted more than 75 virtual and hybrid events for brands.

Do you work outside the UAE?

Yes. KSA through our Riyadh office, and recent events in Kuwait, Azerbaijan and Germany.

Launching something?

Tell us the date, city and guest count.

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