Huawei IdeaHub Launch
Huawei launched the IdeaHub series of products with a spectacular custom designed projection film with animations on the Burj Khalifa supported by other activations on the ground. The shift in scale gave a workplace screen a rare public moment in the middle of Dubai.
- Client
- Huawei
- Category
- Brand Film
- Services delivered
- Design, Production, Drone Videography, Photography, Burj Khalifa Projection Video
- Location
- Dubai, UAE
We designed and produced the event, surrounding activation, and conceptualized and produced the headline act - a spectacular projection film to fit the world's tallest building and the largest and most recognized media space - the Burj Khalifa. Our team planned the timing between the event and the tower projection, helping Huawei's new product series grab global attention, whilst also creating a unified and seamless brand experience for the event attendees and customers. We also covered the whole experience with professional photography, drone shoots and ground video shoots to help scale the brand experience across social and digital media. The campaign also included an Mall activation space at the iconic Dubai Mall with a launch event at the Address hotel overlooking the Burj Khalifa. The overall launch included a brand film and a TVC ad, completely written, directed and produced by Bluamoeba.
Delivered by Bluamoeba, a 360° brand marketing and activation agency based in Dubai with an office in Riyadh.