Porsche Liwa Nights 2025
Liwa Nights is one of the most looked forward to experiences delivered by Porsche in the UAE. It hosts more than 300 VVIP guests at Liwa Festival at Abu Dhabi and Al Ain . Set beside the dunes at Tal Moreeb, the evening mixed Porsche’s driving culture with the warmth and pace of a desert gathering.
- Client
- Porsche
- Category
- Events
- Services delivered
- Design, Production
- Location
- Abu Dhabi, UAE
Working with Ali & Sons Group, we designed and produced a truly memorable guest setting that flawlessly blended the the beauty of the desert with the aura of brand Porsche. Local motifs, natural finishes and hand picked materials with warm lighting connected the Porsche identity to its surroundings seamlessly. We kept the branding measured so the iconic cars, the Porsche brand experience and the Liwa landscape came together to offer an endless canvas of imagination to the guests, while taking in the experience of the desert with Porsche.
Delivered by Bluamoeba, a 360° brand marketing and activation agency based in Dubai with an office in Riyadh.