Case Studies

CISCO

Lead Generation Campaign

Target Audience

Enterprise accounts – UAE, OMAN & KUWAIT

Project

For promoting Cisco’s new ASA Firewall, we designed customized capes with CIO names printed on the cape to imply CIOs are like superheroes who protect enterprise networks from outside threats. Box includes cape, video card with promotional video and information booklet.

CANON

Lead Generation Campaign

Target Audience

Cannon partners (MEA)

Project

Awareness Campaign of Canon’s sustainability credentials and environmental compliance of products

MISYS

SIBOS Lead Generation Campaign – Worldwide

Objective

SIBOS is the world’s largest annual
gathering of the C-suite from the global
banking community. The objectives were
to set up face-time with the maximum
number of banks from across the world
with the Misys senior management team to
understand Misys’ product offerings and
create greater consideration amongst the
decision makers. We targeted 120 meetings
with decision makers.

Strategy

We built an integrated plan primarily using digital and experiential channels as platforms to engage with the audience. We createda new campaign “BUILT TO GROW” which touched upon organic growth of the brand that Misys believes is one of its key strengths. We kick started the conversation months ahead of the actual meeting at the event, building communication around the theme and engaging with the audience, understanding their needs and arranging meetings with the right stakeholders and product experts through an easy online meeting gateway. This was also supported by a sustained online campaign

Results

We received an unprecedented 240 plus meeting requests, out of which180 meetings were successfully completed during Sibos 2013. The campaign directly influenced USD35 million in pipeline during the show and grew to USD65 million in 2 weeks following the event.

CISCO

SMB Van Lead Generation Campaign – UAE

Objective

Cisco was looking to promote it’s Small Business solutions among the SMB sector in the UAE. It wanted to reach out the TA to enable them to experience the products first-hand and understand more about how Cisco’s SMB solutions can help their businesses.

Strategy

Considering that most IT resources find it difficult to step-out from their day-day tasks to participate in workshops, we took the approach of taking the solutions to their door-step to help them experience the solution. Key products to be promoted as part of the solution were set-up in a customized mini-truck. The working products allowed prospects to understand the functioning of the products and were given insights on how the product would fit into their existing IT infrastructure. The integrated campaign included a email teaser campaign introducing the campaign and followed up with a digital campaign to encourage prospects to register online to schedule a slot for the demo at the offices. The digital campaign was supported with a telecalling campaign to reconfirm demo schedules

Results

The campaign was highly successful with around 35% of the contacted prospects registered to visit the van and experience the product. Overall 10% made active purchase decisions for a Cisco solution immediately during the Cisco Solutions on Wheels Campaign

CAMELIA

Brand Awareness & Lead Generation Campaign

Objective

Camelia is a an ecommerce premium flower delivery portal selling flowers for all occasions. The objective for Bluamoeba was increase brand awareness, increase website traffic and drive conversions. This market is already cluttered with multiple leading players established and heavy spends across social and digital platforms

Strategy

We focused on the brand USP of premium flowers to narrow and specify target audience . The plan include google search, display and shopping ads to get conversions along with using social channels to spread awareness and direct traffic to website. Our media strategy was based on getting into the customer journey utilizing the right channel at every stage from awareness to conversions.

Results

1691845 impressions (Social + paid ads) 35757 interactions (Social + paid ads) 98.98% Goal conversion rate