CISCO
Lead Generation Campaign
Target Audience
Enterprise accounts – UAE, OMAN & KUWAIT
Project
For promoting Cisco’s new ASA Firewall, we designed customized capes with CIO names printed on the cape to imply CIOs are like superheroes who protect enterprise networks from outside threats. Box includes cape, video card with promotional video and information booklet.
CANON
Lead Generation Campaign
Target Audience
Cannon partners (MEA)
Project
Awareness Campaign of Canon’s sustainability credentials and environmental compliance of products
MISYS
SIBOS Lead Generation Campaign – Worldwide
Objective
SIBOS is the world’s largest annual
gathering of the C-suite from the global
banking community. The objectives were
to set up face-time with the maximum
number of banks from across the world
with the Misys senior management team to
understand Misys’ product offerings and
create greater consideration amongst the
decision makers. We targeted 120 meetings
with decision makers.
Strategy
Results
CISCO
SMB Van Lead Generation Campaign – UAE
Objective
Cisco was looking to promote it’s Small Business solutions among the SMB sector in the UAE. It wanted to reach out the TA to enable them to experience the products first-hand and understand more about how Cisco’s SMB solutions can help their businesses.
Strategy
Considering that most IT resources find it difficult to step-out from their day-day tasks to participate in workshops, we took the approach of taking the solutions to their door-step to help them experience the solution. Key products to be promoted as part of the solution were set-up in a customized mini-truck. The working products allowed prospects to understand the functioning of the products and were given insights on how the product would fit into their existing IT infrastructure. The integrated campaign included a email teaser campaign introducing the campaign and followed up with a digital campaign to encourage prospects to register online to schedule a slot for the demo at the offices. The digital campaign was supported with a telecalling campaign to reconfirm demo schedules
Results
The campaign was highly successful with around 35% of the contacted prospects registered to visit the van and experience the product. Overall 10% made active purchase decisions for a Cisco solution immediately during the Cisco Solutions on Wheels Campaign
CAMELIA
Brand Awareness & Lead Generation Campaign
Objective
Camelia is a an ecommerce premium flower delivery portal selling flowers for all occasions. The objective for Bluamoeba was increase brand awareness, increase website traffic and drive conversions. This market is already cluttered with multiple leading players established and heavy spends across social and digital platforms
Strategy
We focused on the brand USP of premium flowers to narrow and specify target audience . The plan include google search, display and shopping ads to get conversions along with using social channels to spread awareness and direct traffic to website. Our media strategy was based on getting into the customer journey utilizing the right channel at every stage from awareness to conversions.
Results
1691845 impressions (Social + paid ads) 35757 interactions (Social + paid ads) 98.98% Goal conversion rate